Meeting & Convention Planner Information

This information mainly pertains to conventions, conferences, tradeshows, consumer shows, meetings and banquets.
Concert, sports, family show, theatrical and other live entertainment promoters and production staff should go to the Information for Promoters sections of this website.


Floorplan & capacity sheets License Agreement Insurance Deposits and due dates Cancellation Event Services Manager Event Managers Sourcebook Exhibit Hall Rental Meeting Room Rental Banquet and Food Function Rental Open Loading Dock Security Marketing Services Information for exhibitors

Floorplan & capacity sheets

100 Level PDF
200 Level PDF
Exhibit Level PDF
Rooftop Ballroom PDF

License Agreement

The License Agreement is your contract with the Wisconsin Center District to provide specified facilities and services on the dates of your event. Your assigned Sales Manager will draft the appropriate License Agreement, which is a binding contract once it is signed and executed.


All events in Wisconsin Center District facilities require at least a $2,000,000 combined single limit public liability “Evidence of Insurance” certificate.

Deposits and Due Dates

Non-refundable deposits will be required after the event contract is signed. Final payments and insurance certificates are due at least 60 days prior to the event. License agreement and deposit requirements for conventions, tradeshows, meetings or consumer shows booked less than six months before the event will be determined at the time a commitment is made to use Wisconsin Center District facilities.


We want your event to succeed and will work with you to avoid a cancellation situation, but if you cancel your event after rendering a deposit to us, all deposits and payments are retained by the Wisconsin Center District.

Event Services Manager

An Event Services Manager is assigned to all booked events, and is your chief operational liaison with the Wisconsin Center District throughout the event process, from early planning to final bill settlement. The Event Services Manager will assist in planning, advise you of costs, help coordinate food and beverage service, and be on site during the event. Our Event Services Managers have complete decision-making authority regarding Wisconsin Center District facilities, staff and equipment, and are committed to helping your event succeed.

Event Managers Sourcebook

An operational resource called the Event Manager’s Sourcebook is supplied to all clients, and is loaded with useful reference information which should answer most operational questions which might arise. It’s much more than a manual; in fact, we don’t know of any facility that offers such comprehensive information in such an easy-to-use format, and recommend perusing it carefully to learn some of the ground rules as well as ways we might assist you.

A complete copy of the Wisconsin Center Event Manager’s Sourcebook may be downloaded below. The UW-Milwaukee Panther Arena Technical Manual and the Miller High Life Theatre Technical Manual are smaller documents containing only operational information, for clients using those facilities.

UW-Milwaukee Panther Arena Technical Manual PDF
Miller High Life Theatre Technical Manual PDF

Exhibit Hall Rental

Rental fees are charged according to the greater of the daily rental figure or the net square footage figure. Net square footage consists of the actual commercial display area less aisles and corridors. Registration space and show offices are provided at no extra cost, subject to availability. A final floor plan showing exhibit booth configuration must be submitted to the Director of Event Services for approval.

Meeting Room Rental

Meeting room rental includes the initial set-up and tear down of the room set including chairs and a skirted head table on a dais, one daily cleaning, standard 120V AC electrical power from permanent outlets, and complimentary water service on the head table. Additional set-up costs, including change overs and alterations to original room set-up, will apply.

Banquet and Food Function Rental

Banquets, luncheons, receptions and other food & beverage functions that are not part of a larger event may be booked through Levy Restaurants at 414.908.6150.

Open Loading Dock

The Wisconsin Center District maintains an “open loading dock” policy, which provides both show management and exhibitors significant freedom to use their own labor or hired services to unload equipment from trucks and to set up and dismantle exhibits and other show equipment. Events that use a decorator should be aware of how the decorator contract may affect the exercise of this policy.


Security has always been a high priority for the Wisconsin Center District, and remains so, now more than ever. The Wisconsin Center District’s Public Safety Department has a very close working relationship with local, state and federal law enforcement, public safety and emergency management officials, and our security operations are continuously reviewed and improved.

We provide 24 hour fire watch and building security. Event security or exhibit surveillance are not included in rentals, but extra security services are available on an hourly rate basis. Security firms or individual security guards used in Wisconsin Center District facilities must be licensed by the State of Wisconsin, show proof of appropriate insurance, and be approved by your Event Services Manager.

No one other than an on-duty law enforcement officer may possess a weapon on Wisconsin Center District premises. Anyone found to possess a weapon may be reported and prosecuted to the fullest extent of the law.

Marketing Services

We want to help bring your event maximum exposure. We can provide media contacts and other support and will promote your event on our website and social media, on our 24-hour event information phone line and indoor & outdoor electronic signs and video monitors, and online postings and through other in-house and outside media.

Be sure to supply us your event information early, so we can get it into our publications and on this website!

Information for exhibitors

Visit our Exhibitor Information page to learn more about exhibitor move-in and set-up, services, terms, procedures and responsibilities.