Where We're Going

Project Overview

Project OvervIEw

The $420 million Wisconsin Center expansion will bring the exposition hall to 300,000 contiguous square feet; add 24 new meeting rooms; include no fewer than 400 indoor parking spaces; add six loading docks; add an executive kitchen; and feature a spectacular fourth-floor ballroom with space for a minimum of 2,000 for a seated dinner. The groundbreaking was held in October of 2021 with an anticipated opening in May of 2024. The expansion project includes a comprehensive economic inclusion plan by committing to 25 percent minority-owned businesses, five percent women-owned businesses, and one percent disabled veteran-owned businesses. Plus a residents preferred program of 40 percent, meaning at least $40 million of the $100 million in anticipated construction wages will be earned by residents of the City of Milwaukee. Upon opening, the expanded Wisconsin Center is projected to support 2,300 full-time equivalent jobs throughout the state of Wisconsin.

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News & Updates

09.09.20 | How did we get here? The back story of completing the Wisconsin Center

When originally opened as the Midwest Express Center in 1998, the Wisconsin Center was designed with a Phase III expansion in mind, extending to the north to Kilbourn Avenue. In this or a fourth phase, the center would ultimately to be connected to the Arena and Auditorium. However, this expansion was delayed by the tumultuous… Read Full Article

04.15.20 | Building More Opportunity

April 15, 2020 Employment Impact: The Wisconsin Center Expansion Project will entail over eleven hundred construction jobs on-site and as many off-site, generating more than $100 million in wages to help restart the economy. After completion, expanded operations are expected to bring in more than 100,000 new visitors, nearly double visitor spending within five years,… Read Full Article

04.02.20 | Wisconsin Center District Board Moves Convention Center Expansion Forward

Governance Committee to provide final approval before issuing bonds MILWAUKEE (April 2, 2020) – The Wisconsin Center District (WCD) Board approved a resolution authorizing the District to move forward with the $419.9 million convention center expansion, as well as restructuring of existing debt, increasing the Milwaukee County hotel tax, and extension of the food and… Read Full Article


MILWAUKEE (March 27, 2020) – The Wisconsin Center District (WCD) and City of Milwaukee are working together to identify a clear path toward advancing the expansion of the Wisconsin Center while providing a new revenue source for the City of Milwaukee via a proposed Payment In Lieu of Taxes (PILOT) program. “One of the purposes… Read Full Article

03.06.20 | Wisconsin Center District Reveals Renderings and Funding Models for Convention Center Expansion

Expanded building expected to attract more than 100,000 new out-of-state visitors to Milwaukee annually MILWAUKEE – March 6, 2020 – The Wisconsin Center District (WCD) revealed renderings of its proposed expansion project and outlined the project’s financial funding models during its board meeting today. The expansion will double the square footage of the convention center… Read Full Article

News & Updates



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