About the Wisconsin Center

About the Wisconsin Center


Welcome to the Wisconsin Center, one of the world’s most architecturally exhilarating and technologically robust convention facilities, located in the heart of downtown Milwaukee, Wisconsin.

Opened in 1998, the Wisconsin Center is one of the few convention centers we know of that people visit just to admire, but don’t let that fool you; it’s a hard-working facility in a hard-working city. The Wisconsin Center is designed for both sensory delight and astonishing efficiency, and operated with strict attention to customer service. It’s home to the $1.2 million Burke Family Collection of commissioned and integrated art, and some of the most advanced and IT infrastructure anywhere. With equal ease, it handles the gritty realities of tradeshow setup and offers exquisite elegance for formal banquets.

The Wisconsin Center has 188,695 square feet of contiguous, state-of-the-art exhibit space and a 37,506 square-foot ballroom with capacity for 3,150 diners and ample utilities for corporate theater. An additional 39,364 square feet of meeting space can be partitioned into as many as 28 meeting and breakout rooms equipped for satellite links, video teleconferencing, data transmission and other telecommunications and audio-visual technology. And our  2,500-4,100 seat Miller High Life Theatre and 12,000-seat UW-Milwaukee Panther Arena provide spectacular assembly space or entertainment right across the street.

Extensive use of glass provides elegant pre-function and reception spaces and makes the building feel friendly and accessible, while actual access to event areas can be well controlled. The building is exceptionally welcoming in practical terms as well. One-way loading dock traffic provides for smooth, fast move-ins. The exhibit hall spans across Wells Street, providing almost two blocks of weather-protected curb space for dropping off passengers. A 276-space parking lot is also suitable for outdoor exhibits, reception tents and other uses.

The Wisconsin Center also connects events to Milwaukee’s flourishing downtown. Skywalks to the Hilton and Hyatt hotels link some 1,500 rooms to the Wisconsin Center, with more nearby. We’re just a block from the Milwaukee Public Museum and National Geographic Dome Theater, two blocks from the Riverwalk, three blocks from the Theater District, three blocks from the Intermodal Transportation Station, and easy walking or bikeshare distance to other hotels, shopping, dining, nightlife, festivals and attractions.

The Wisconsin Center is located at the corner of Wisconsin and Vel R. Phillips Avenues, 400 W. Wisconsin Avenue, Milwaukee, WI 53203.

400 W Wisconsin Ave

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